I untangle project complexities (not just the deliverables) and help humans make useful things.
I am a multidisciplinary designer and strategist with experience in branding, digital graphics, user experience and interface design, web development, publication design, advertising and marketing. My creative tool belt incorporates human-centered philosophies to improve productivity, efficiency, while creating problem solving digital products and positive experiences.
My background is rooted in hands-on design, so I am intimately familiar with each step of design and development processes, from concept to completion. This hands-on experience has allowed me to produce project outcomes that range from original illustrations, publication design, marketing and corporate print collateral to storyboards, wireframes, high fidelity HTML/CSS prototypes, UX artifacts, digital assets, frontend web development and design strategy plans.
I have worked closely with business owners, art and creative directors, designers, marketers, copywriters, instructional designers, project managers, software engineers, IT teams and developers to produce products for a variety of business, government and consumer audiences.
Onsite contractor (Vantage Systems), supporting the Engineering and Technology Directorate (ETD) Software Engineering Division —multidisciplinary lead role producing visual designs, user interface designs (UI), user experience (UX) improvements, wireframes, prototypes, websites (frontend development), digital graphics, animations and strategic design solutions for outreach and inreach initiatives. Human-centetered design advocate focused on stakeholder and user needs.
Goddard's Strategic Partnerships Office (SPO); onsite contractor (via Telophase Corporation) producing digital, web, event and publication products for outreach and inreach initiatives. Worked within multidisciplinary team. The SPO links Goddard's internal inventors and industry's external partners through three core program areas managed by the office: Technology Transfer, SBIR/STTR, and Global Partnerships.
Onsite designer and illustrator (full-time contractor via Randstad) in product development for two years creating activity books, nonfiction magazines, storyboards and original illustrations for educational publications before joining the marketing team as a graphic designer.
Onsite freelancer – designed and produced marketing and corporate print collateral. User interface design and maintenance for several corporate sites. Created websites, wireframes, email templates and a variety of digital assets.
Design Services Department (web/print). Managed a department that produced interactive and print design work for a variety of business audiences (B2B) from conception of ideas through design, layout and production, to the deployment of client web sites. Worked collaboratively with marketers, publishers and developers to create high quality, relevant and effective products.
Created conceptual design, layout and production of retail ads, in-store and outdoor signage, direct marketing, annual reports and other business and event collateral for national and regional clients (B2B and B2C). Worked with broadcasting editors and designers to create imagery for commercials and digital multimedia projects.
Publication design and production of elementary, high school and college textbooks, including bilingual editions in English and Spanish. Traveled regularly with sales and marketing teams to assist in sales efforts.
My interests include health and fitness (kickboxing, racquetball, pickleball, killer fitness bootcamps and an occasional arm wrestle challenge). Healing the body through diet and excercise is an important focus. I also enjoy the challenge of learning and researching new tricks or tools that streamline the design discovery and development process. My creative mindset embraces human-centered philosophies to solve small and complex problems I encounter, inside and outside of work.